Brief: To give back money directly to local community programs doing good work.
Reach: Almost 10k given away in three years.
Outcome: Partnered with a local brewery to create a beer whose profits went to local community programs through grants. I was in charge of the partnership, creating labels (including sourcing imagery and creating copy), and marketing the product. I also reviewed applications and awarded grants.
Deliverables: Internal and external email & social campaign, grant review, media articles and press releases.
Announcement: Pinkbike
Linnaea Kershaw 