Brief: An initiative that moves beyond your average riding edit to tell stories within the varied community that is people who ride the trails.
Reach: 1 million+ views, 1 live opening night with VIMFF
Outcome: 10 films that told a wide range of stories – from a first timer doing the hardest multi-day mtb event in BC to adaptive mtb rider stories to a First Nations trail building team teaching kids how to build, ride, and reconnect with the natural world.
Deliverables: Year-long initiative that included building a website, social media and email campaigns for announcement, on-going, and launch, acting as producer for all 10 films, planning and launching an opening night in partnership with VIMFF, press releases and media relations.
Linnaea Kershaw 