Internal Thought Leadership – TU
Brief: As Twirling Umbrellas’ senior copywriter, I was tasked with keeping our insights and news up to date with recent announcements and thought leadership pieces on a variety of topics. Below are some of my favourites.
The rest can be found over on the TU Insights.
Creating a space for all through design, content, and user experience.
“The point of inclusive web design is to remove bias and assumptions from your website and ensure that users do not feel excluded. In this article, we’ll explore why inclusivity important and ways you can make some changes so every visitor feels seen, heard, and welcome in your online space.”
A linear approach giving way to a more dynamic and responsive method: iteration.
“Iterative development involves incremental and repetitive changes to a website, allowing for continuous refinement and improvement. Unlike the conventional linear approach, where each stage is completed before moving to the next, iterations permit constant adjustments, improvements, and refinements throughout the development lifecycle.”
All about accessibility.
“While it is often discussed in the context of design decisions such as colour contrast, readability, and navigation for specific physical disabilities, accessible websites can actually provide a better and more enjoyable experience for all users, regardless of ability or disability.”
Creating amazing content despite AI.
“How *do* you build expert-level digital content that’ll cut through all the noise to reach and resonate with your intend
Linnaea Kershaw 